Magento B2B Commerce
Wholesale buyers don't check out like consumers. The platform shouldn't pretend they do.
Start a projectWholesale and distribution buyers don’t shop the way consumers do. They need a company account with multiple users and approval roles, pricing that reflects a negotiated contract instead of a public price list, and a quote they can get approved internally before anyone commits to an order. Bolting a discount code onto a consumer checkout doesn’t solve that — the account structure, pricing logic, and ordering workflow have to be built for B2B from the ground up, not retrofitted after the fact.
We build company accounts with real role and permission structures, tiered and contract pricing matched to your actual customer agreements, and quoting workflows that route through approval the way your buyers actually operate. Where it matters, we connect that to the ERP system already running fulfillment, so a quote becoming an order doesn’t mean re-keying it somewhere else. If a catalog needs both B2B and direct-to-consumer from one store, we design the account and pricing logic so neither side compromises the other.
Built and run, end to end.
Company accounts and role structures
Wholesale buyers rarely act alone — a purchase usually needs a requester and an approver, sometimes several. We build company accounts with real user roles and permission levels, so an order routes through your buyer's actual approval chain instead of a single shared login.
Contract pricing and quote workflows
Negotiated rates and volume tiers need to show up automatically for the right account, not get applied manually at checkout. We build pricing logic against your actual customer agreements and a quoting flow that lets a buyer request terms instead of accepting the public price.
Restricted catalogs and punchout
Not every buyer should see the full catalog or the public price list. We build restricted, account-specific catalogs and punchout connections into buyer procurement systems, so a wholesale account sees exactly what its agreement covers and nothing else.
ERP integration for B2B order flow
A quote that turns into an order shouldn't mean re-keying it into another system. We connect Magento's B2B order flow to the ERP already running fulfillment and inventory, built as a proper integration with error handling, not a script that quietly breaks on the next update.
Questions, answered.
Do we need Adobe Commerce for B2B, or does Open Source work?
Open Source can run real B2B logic — tiered pricing, customer groups, a quoting flow built or extended for it — but Adobe Commerce's B2B suite comes with company accounts, requisition lists, and approval roles built in natively. Which one's right depends on how deep your requirements actually go, not a default assumption either way.
Can B2B and consumer retail run from the same store?
Yes, and it's common — a shared catalog with different pricing, account rules, and checkout logic depending on who's buying. The account and pricing structure has to be designed for that split from the start; retrofitting it after the store's built for one audience is the harder and more expensive path.
How do quote workflows actually work?
A buyer requests a quote instead of checking out directly, it routes to the right internal approver on their side, and once approved it converts into an order without anyone re-entering the details. We build the routing and approval logic around how your customers actually sign off, not a generic single-approver default.
Can Magento B2B connect to our ERP for order flow?
That's usually where the real value sits. Orders, inventory, and pricing sync with the ERP system already running operations, so a B2B order doesn't mean someone manually re-keying it elsewhere. We build that connection as a proper integration with error handling, not a script that silently fails on the next update.