Email Marketing Automation Services
The flows that run while you sleep, built to earn their keep.
Start a projectMost brands send broadcast emails and call it a program. Meanwhile the highest-intent moments — someone abandoning a full cart, a first-time buyer waiting to hear from you, a loyal customer going quiet — pass with no message at all. That gap is where automated revenue lives, and it’s usually the most under-built part of the email channel.
We build and run the triggered flows that close it. Welcome, browse and cart abandon, post-purchase, replenishment, winback, sunset — each mapped to a real moment in the customer journey, with documented triggers, branch logic, and a reason to exist. We build inside the ESP you already use, test every path with seed profiles, and coordinate email with SMS and push so your own messages don’t compete. AI gives our team cadence and scale; the strategy, copy, and accountability stay with people.
Then we operate it — because a flow built and forgotten decays within a quarter. Triggers drift, offers go stale, data changes, branches quietly break. Our team in Los Angeles runs the program: tests subject lines and timing, tears down weak branches, adds flows as the data shows gaps, and reports per-flow revenue so you can see exactly what’s working. Build and run, not pitch and leave.
Built and run, end to end.
Flow architecture and mapping
We map every triggered flow against the customer journey before building one email: welcome, browse abandon, cart and checkout abandon, post-purchase, replenishment, winback, and sunset. Each flow gets a documented entry trigger, exit condition, branch logic, and the reason it exists. You get the map, not just the emails.
Behavioral triggers and segmentation
Flows fire on what people actually do — pages viewed, products browsed, time since last order, predicted reorder windows, engagement decay. We define the triggers in your ESP, set the conditional splits, and suppress people who shouldn't receive a message so the right email reaches the right person at the right moment.
Build and QA inside your ESP
We build directly in Klaviyo, Iterable, Braze, Customer.io, or whatever you run — no proprietary black box you can't access. Every flow is tested with seed profiles across the branch paths before it goes live. We check the data conditions, the timing delays, the merge tags, and the deliverability headers.
Cross-channel coordination
Email automation that ignores SMS and push competes with itself. We coordinate channels inside a single flow so a cart reminder doesn't hit someone by email and text in the same hour. One sequence, one logic, channel chosen by what each subscriber has opted into and responds to.
Ongoing optimization and testing
Static flows decay. We run the program after launch: A/B tests on subject lines, timing, and offer logic; quarterly teardowns of underperforming branches; and new flows added as the data shows gaps. This is the operate half — we don't hand you a build and disappear.
Reporting tied to revenue
Per-flow revenue, conversion rate, and revenue per recipient — not just opens and clicks. You see which automations carry the program and which need work, with a monthly read that connects flow performance to actual sales, so the budget conversation is grounded in dollars.
Questions, answered.
What's the difference between email automation and email campaigns?
Campaigns are one-time sends to a list — a sale, a launch, a newsletter. Automation is the set of always-on flows triggered by individual behavior: someone signs up, abandons a cart, or hasn't ordered in 90 days, and the right email fires automatically. Most brands run both. Automated flows typically punch above their volume on revenue because they reach people at the exact moment of intent.
Which flows should we build first?
For most mid-market brands the order is welcome, cart/checkout abandon, and post-purchase — those three capture the highest-intent moments and usually carry the bulk of automated revenue. We sequence the rest (browse abandon, winback, replenishment, sunset) based on your catalog, purchase cycle, and where we see leakage in the data. We won't build twelve flows on day one just to look busy.
Do we have to switch email platforms to work with you?
No. We build inside the ESP you already run — Klaviyo, Iterable, Braze, Customer.io, and others. If your current platform genuinely can't support the flows you need, we'll tell you and lay out the tradeoffs of a move honestly. We don't push a migration to create work.
How do you use AI in automation without it feeling robotic?
AI handles cadence and scale — variant generation for testing, send-time logic, segment math, anomaly detection when a flow breaks. People handle judgment: the strategy, the copy that sounds like your brand, the call on what offer is worth making. The AI gives our team more shots on goal; it doesn't write the playbook or replace the person accountable for results.
How long does it take to get flows live?
Core flows — welcome, cart, post-purchase — typically go live within the first few weeks, depending on your data readiness and how clean the ESP setup is. The full program builds out over the following months. We'd rather ship three well-built, tested flows early than stall everything waiting on a complete buildout.
What happens after the flows are built?
This is where most of the value is. We operate the program: monitor performance, run tests, fix breaks when your data or catalog changes, and add flows as gaps appear. Automation isn't set-and-forget — triggers drift, offers go stale, and what worked last quarter fades. We run it like a living system, not a finished project.