Google Ads Management
Built right, then run every week. Google Ads management where a person owns the account and AI handles the cadence.
Start a projectMost Google Ads accounts aren’t broken because of bad ads. They’re broken because no one is running them. Campaigns get built, go live, and then sit — search terms drain budget on the wrong queries, Performance Max quietly eats brand traffic, bid strategies drift, and the monthly report is a screenshot of a dashboard nobody acts on. The spend keeps going out. The attention stopped months ago.
We’re a Google Ads management agency in Los Angeles that does the part most people skip: the weekly operation. First we rebuild the account around how you actually make money — structure split by margin and intent, conversion tracking you can trust, the waste cut out. Then we run it. Search term mining, bid and budget pacing, ad testing, and a clear read on what spend produced. The unglamorous, compounding work that separates an account that grows from one that just spends.
AI is part of how we do it, not a substitute for judgment. Google’s Smart Bidding and Performance Max are AI systems we manage deliberately rather than hand the budget to. And we use AI to review search terms, draft variations, and catch anomalies at a depth manual review can’t sustain. But a person owns your account, sets the targets, and decides what gets cut and what gets scaled — and that person will tell you plainly when something isn’t working. Built right, then run every week.
Built and run, end to end.
Account structure and rebuild
Most accounts we inherit are a sprawl of overlapping campaigns competing in the same auction. We rebuild around how you actually make money: campaigns split by margin, intent, and budget control, not by whatever the last person clicked together. Tight ad groups, sane naming, and a structure you can read at a glance.
Search, Shopping, and Performance Max
Each campaign type does a different job, so we run them deliberately. Search for high-intent demand capture. Shopping and Performance Max for retail and lead-gen scale — with brand exclusions, asset groups split by product line, and the audience signals that keep PMax from spending your budget on your own brand traffic. We decide the mix on your numbers, not a template.
Conversion tracking you can trust
Optimization is only as good as the signal underneath it. We audit your conversion setup first: deduplicated actions, correct values, enhanced conversions, and a hard line between a real lead and a form bounce. Smart Bidding optimizes toward whatever you tell it is a conversion — so we make sure that's the thing that actually pays you.
Search term and waste control
We mine the search terms report every week and cut the queries draining budget — the loose phrase matches, the wrong-intent clicks, the competitor noise. Negative keyword lists get maintained, not set once and forgotten. This is the unglamorous work that quietly recovers spend, and it's where AI-assisted review lets us go term-by-term at a depth manual review can't sustain.
Bidding, budgets, and pacing
We set bid strategies to your real targets — target CPA or ROAS grounded in your margins — and watch how the algorithm behaves, because Smart Bidding drifts. Budgets get paced so you don't blow the month in week two or leave demand on the table. When a strategy stalls in the learning phase, we know whether to wait or rebuild.
Reporting tied to revenue
You get a clear monthly read on what spend produced — leads, sales, cost per result, and what we changed and why. Not a screenshot of the Google dashboard. We connect ad spend to the outcomes your business measures, and we tell you plainly when something isn't working.
Questions, answered.
How is this different from a freelancer or a generalist agency?
We build the account and then run it — every week, with a named person who owns it. A lot of engagements stop at setup: campaigns go live, a report gets emailed, and the account quietly decays. Google Ads is a system that needs weekly attention or it leaks money. We do the ongoing work: search term mining, bid adjustments, budget pacing, and ad testing. The AI handles the cadence and scale; the human makes the calls.
What's your minimum ad spend?
We work best with mid-market brands spending enough that account management materially changes the outcome — roughly five figures a month and up. Below that, the math on management fees rarely works in your favor, and we'll tell you so rather than take the account. If you're early, we'd rather point you at the right setup than charge to babysit a small budget.
Do we own our Google Ads account?
Yes, always. The account is yours — we manage it inside your Google Ads, your billing, your data. If we ever part ways, you keep everything: the structure, the history, the conversion setup. We don't hold accounts hostage. Build-and-run means we operate what's yours, not lock you into ours.
How do you use AI in Google Ads management?
Two ways, and neither replaces the strategist. First, Google's own Smart Bidding and Performance Max are AI — we manage them deliberately rather than handing the budget over and hoping. Second, we use AI to review search terms, draft ad variations, and flag anomalies at a depth and cadence manual review can't match. A person still decides what gets cut, what gets scaled, and what the targets are. AI brings the volume; judgment stays human.
How long until we see results?
Honest answer: the first 30 days are cleanup and tracking — fixing conversion signal, cutting waste, restructuring. Smart Bidding then needs a learning period to stabilize, usually a few weeks per strategy. Meaningful, durable improvement typically shows over the first two to three months as the account compounds. Anyone promising results in week one is either lucky or not telling you the whole picture.
Will you run Performance Max, or do you avoid it?
We run it where it earns its place — and we keep it on a leash. PMax can scale efficiently, but left alone it'll spend on your existing brand traffic and claim the credit. We use brand exclusions, split asset groups by product line, feed it real audience signals, and watch what it's actually buying. It's a tool, not a set-and-forget button, and we treat it that way.
Are you based in Los Angeles?
Yes. Metrix Digital is a full-service marketing and AI agency in Los Angeles, established 2014. We work with mid-market brands locally and beyond, but the team and the accountability are real and based here.