Paid Media & Performance Marketing
We don't just buy the media. We build the creative, run the accounts, and own the number.
Start a projectMost paid media fails in one of two places: the account is run on autopilot, or the creative never changes. Budgets drift, audiences go stale, and a monthly report arrives with a ROAS number nobody can fully explain. The agency that set it up moved on to onboarding the next client. You’re left paying for clicks that don’t turn into revenue, and you can’t tell whether the problem is the targeting, the offer, or the landing page.
Metrix Digital is a paid media agency in Los Angeles that builds the account and then runs it. We structure Google, Meta, and programmatic around your margins and your funnel, produce performance creative on a real cadence, and manage bids, budgets, and audiences daily — not once a quarter. The number we optimize is revenue, tracked cleanly enough that you can trust it. Our team brings the judgment and the taste; our AI systems keep the testing volume and the reporting tight, so nothing coasts.
We’ve run paid media this way since 2014, and the difference is operational, not theoretical. The same senior people who write the strategy watch it move, adjust it against what search and email are telling us, and answer for the result. That’s the steering layer most agencies skip — and it’s the reason spend turns into return instead of just into impressions.
The right platform, then the build.
Google Ads
Search, Performance Max, Shopping, and YouTube. We structure accounts around intent and margin, not vanity clicks — and manage the bids and budgets daily.
Meta Ads
Facebook and Instagram across prospecting and retargeting. Tight audience logic, creative built to test, and a feed that earns its place in the funnel.
Programmatic & Display
Display, native, and connected TV bought through a DSP. Useful for reach and retargeting at scale — when the math supports it, not by default.
Performance Creative
Static, video, and UGC-style ads made to be tested. The creative is the variable that moves ROAS most, so we treat it as a system, not a one-off.
Built and run, end to end.
Full-funnel account strategy
We map the whole path — cold prospecting, retargeting, and bottom-funnel capture — and decide where each dollar works hardest. No spending top-of-funnel money on audiences already ready to buy, and no starving the demand you're creating upstream.
Performance creative, built to test
Creative is the biggest lever in modern paid media, and most accounts run too few variants to learn anything. We produce static, video, and UGC-style ads on a cadence, ship them into structured tests, and let the winners scale. Our team makes the work; our systems keep the volume up.
ROAS-focused measurement
We tie spend to revenue, not to clicks or impressions. That means clean conversion tracking, server-side where it matters, and a clear read on blended performance across channels — so the number you optimize is the number that pays the bills.
Daily account management
Budgets, bids, audiences, and negatives get attention every day, not once a month before a report is due. We build the account and we run it. The same people who set the strategy are watching it move.
Landing pages that convert
The best ad fails against a weak landing page. We work the post-click experience alongside the media — page structure, message match, load speed — because conversion rate is half the ROAS equation and usually the cheaper half to fix.
Steering across channels
Paid media doesn't run in isolation. We read what search, email, and organic are telling us and adjust the paid plan accordingly. The signal from every channel feeds one strategy instead of five disconnected ones.
Work that shipped.
Questions, answered.
What's your pricing model?
Most engagements are a flat monthly management fee, sized to the scope and the channels you're running — not a percentage of ad spend. Percentage-of-spend creates the wrong incentive: it rewards us for spending more, not for performing better. A flat fee keeps our interest aligned with your return. We'll quote the fee after we understand your accounts and goals.
Who owns the ad accounts and the data?
You do. We build and run everything inside accounts you own — Google Ads, Meta Business Manager, your analytics, your pixels. If we ever part ways, you keep all of it: the account history, the audiences, the creative, the learnings. We don't hold your data hostage.
How much should I be spending on ads?
It depends on your margins, your sales cycle, and what you're trying to learn versus scale. We'd rather start at a level where the data is clean and the math works than push a big budget before the account proves out. Once performance is stable and profitable, scaling spend is the easy part. We'll give you an honest read on what your numbers can support.
How fast will I see results?
Some channels move quickly — bottom-funnel search can produce within weeks. But durable performance takes longer, because it depends on creative testing, conversion tracking, and the algorithms learning your account. We're honest about the difference between an early signal and a stable result. Anyone promising a fixed timeline before seeing your data is guessing.
Do you make the ad creative, or do I need to supply it?
We make it. Performance creative — static, video, UGC-style — is part of the engagement, and it's usually the single biggest driver of results. If you have brand assets or product footage, we'll use them; if you don't, we produce what the tests need. The volume of creative is where AI helps our team keep cadence without thinning the quality.
Are you based in Los Angeles, and does that matter?
Yes — Metrix Digital has been in Los Angeles since 2014, and we work with mid-market brands here and beyond. Being local means real meetings when they help and a team in your timezone when something needs a fast decision. But the work travels: most of paid media is run remotely, and our results don't depend on a zip code.