Brand & Digital Design
Identity, design systems, and the day-to-day assets that keep a brand consistent everywhere it shows up.
Start a projectMost brands don’t have a design problem. They have a consistency problem. The logo is fine. But the deck looks nothing like the site, the ads drift further from the brand every quarter, and nobody can find the real source file — so someone rebuilds it, slightly wrong, again. The work was delivered once and then left to rot.
We’re a brand and digital design agency in Los Angeles that treats design as a system, not a one-off deliverable. We define the identity — type, color, grid, the rules that hold it together — then turn it into a design system engineering can build from and a production pipeline that keeps every channel on-brand. Identity, design systems, web and UI, and the day-to-day campaign assets, all from the same source of truth.
The cadence work — hundreds of ad variants, localized sizes, templated layouts — runs on AI and agentic tooling for speed, with a senior designer owning every call on what ships. People bring the taste and the accountability; the system brings the throughput. And because we build and run what we make, the brand stays consistent long after the project would normally have been forgotten.
Built and run, end to end.
Brand identity systems
Logo, type, color, grid, and the rules that hold them together — delivered as a usable system, not a static logo file. We define how the brand behaves at every size: a favicon, a billboard, a dark UI, a printed box. The deliverable is a working kit your team and ours can build from without guessing.
Design systems for product and web
Reusable components, tokens, and layout rules in Figma, structured so engineering can ship them without re-deriving spacing and states. We document the real cases — hover, error, empty, loading, responsive breakpoints — so the design survives contact with the codebase instead of breaking the moment it leaves the artboard.
Campaign and channel assets
The recurring production that keeps a brand alive: paid social cuts, landing pages, email layouts, sales decks, OOH. Sized and specced per platform, versioned for testing. This is the high-cadence work where AI handles resizing and variant generation while a designer owns the call on what actually ships.
Web and UI design
Marketing sites and product surfaces designed against real content and real constraints, in a layout system a developer can implement cleanly. We design states and edge cases, not just the happy-path hero, and we hand off with the annotations engineering actually needs.
Design ops and asset governance
Source files organized, named, and version-controlled so the right asset is findable a year later. Brand guidelines that get used because they answer real questions. We run the library so it doesn't rot into a folder of duplicates nobody trusts.
AI-assisted production at cadence
For volume work — hundreds of ad variants, localized sizes, templated layouts — we use generative and agentic tooling to produce drafts fast, then a senior designer edits, approves, and owns the output. Faster throughput, same taste bar. The judgment stays human; the speed comes from the system.
Questions, answered.
What's the difference between a logo and a brand identity system?
A logo is one asset. An identity system is the full set of rules — type scale, color tokens, spacing, grid, logo behavior across sizes and backgrounds, and the do/don't guardrails — that lets anyone produce on-brand work without you in the room. We deliver the system, because the logo alone falls apart the first time someone needs it in a context you didn't anticipate.
Do you design in Figma, and will engineering be able to build it?
Yes. We work in Figma with components, variants, and tokens structured for handoff, and we design the states developers actually need — error, empty, loading, responsive breakpoints. We also build and run a lot of what we design, so we know what makes a handoff clean versus what creates a week of back-and-forth.
Can you work with our existing brand instead of rebranding us?
Most of our work is exactly that. We extend an existing identity into the surfaces it doesn't cover yet — a design system, new channels, a site — rather than tearing it down. We'll flag genuine gaps or inconsistencies, but a rebrand is a decision you make, not a default we push.
How do you use AI in design without it looking generic?
AI does the volume and the mechanical work — resizing, variant generation, first drafts of templated assets. A senior designer makes every call on what's good enough to ship and edits accordingly. We don't publish raw generative output. The point is cadence and scale on the repetitive work, so the human time goes to the decisions that actually carry the brand.
What do we actually receive at the end?
Organized, named, version-controlled source files; an exportable component or brand kit; guidelines that answer real production questions; and the per-platform assets in the specs each channel requires. The test we hold ourselves to: a new team member should be able to produce correct work from what we hand over, without a call.
Do you only design, or do you also produce and maintain the assets over time?
Both. We design the system and run the ongoing production against it — the recurring campaign assets, the new pages, the library upkeep. We build and operate what we make rather than handing off a file and leaving. That continuity is why the brand stays consistent instead of drifting six months after the project closes.