Email & Lifecycle Marketing Agency in Los Angeles
Your list is the one audience you own. Most brands rent it and never work it.
Start a projectMost mid-market brands treat email as an afterthought — a monthly blast, a few flows someone set up once and never touched. Meanwhile it’s the only audience you actually own. Paid channels rent you attention and raise the rent every year. Your list doesn’t. The problem isn’t that email doesn’t work; it’s that almost no one operates it like the revenue channel it is.
Metrix Digital is an email marketing agency in Los Angeles that builds and runs the whole program. We start where the money is — lifecycle flows in Klaviyo that catch intent you’re already paying to create: welcome, abandoned cart, post-purchase, winback. Then we layer in a real campaign cadence, behavioral segmentation, and the retention sequences that bring customers back instead of buying new ones. Our team writes the copy and owns the strategy; AI helps us draft, test, and move at a cadence a small team couldn’t hold alone.
Then we keep running it. Deliverability is monitored, flows get tuned as your data deepens, the calendar stays full, and reporting ties back to revenue per recipient — not vanity opens. That’s the difference between an agency that builds an email program and one that operates it. We do both, and we steer it as part of your wider marketing so email isn’t a silo but a channel that compounds with everything else.
The right platform, then the build.
Lifecycle Automation
Welcome, cart, post-purchase, and winback flows built in Klaviyo and kept tuned as your data grows.
Nurture & Campaigns
A planned send calendar with copy and design that match your voice, your offers, and your season.
Retention & Owned Audience
Segmentation, loyalty, and lapsed-customer sequences that turn one-time buyers into repeat revenue.
Deliverability
Authentication, list hygiene, and engagement-based sending so your email reaches the inbox.
Built and run, end to end.
Lifecycle flows that run themselves
Welcome, abandoned cart, browse abandonment, post-purchase, winback, replenishment. We design the logic, write the copy, build it in Klaviyo, and keep it tuned. Flows are the part of email that earns while you sleep — so we build them first.
Segmentation and list health
A list is not one audience. We segment by behavior, purchase history, and engagement, then suppress the dead weight that drags your sender reputation down. Sending less to the right people usually beats sending more to everyone.
Campaign calendar and content
A real send cadence, planned against your promotions, launches, and season. Our team writes and designs every campaign; AI helps us draft variants and move faster, but a person owns the voice and the offer.
Retention and winback
Acquiring a customer is the expensive part. We build the flows that bring them back — replenishment timing, loyalty nudges, lapsed-customer sequences — so the revenue you already paid for keeps compounding.
Deliverability and reputation
Authentication, warmup, engagement-based sending, and inbox monitoring. If your email lands in spam, nothing else matters. We treat deliverability as ongoing operations, not a one-time setup.
Reporting that ties to revenue
We report on revenue per recipient, flow performance, and list growth — not just opens. You see what email actually contributes, and where the next gain is.
Questions, answered.
Do you only set up the flows, or do you run email week to week?
We run it. Setup is the first month; the value is in the months after. We own the campaign calendar, write and send the sends, watch deliverability, and tune the flows as your data grows. Build-and-leave is how most email programs go stale six weeks in.
We use Klaviyo. Is that what you work in?
Yes. Klaviyo is our primary platform for e-commerce email and SMS, and it's where most of our clients already are. If you're on another ESP we'll tell you honestly whether to stay or migrate — we won't force a move that doesn't pay for itself.
How fast will we see results from email?
Flows usually start contributing within the first weeks once welcome, cart, and post-purchase sequences are live, because they capture intent that's already there. Campaign and retention gains build over a few months as segmentation and cadence mature. We won't promise a number we can't stand behind.
Our list is small. Is email worth it yet?
Often yes, because email and SMS are the audience you own outright — no platform sits between you and them. We'll also build list growth into the work (capture, incentives, on-site signup) so the channel grows while it earns. If the list is genuinely too small to matter, we'll say so.
How is email priced?
As a monthly retainer scoped to send volume, flow complexity, and how much design and copy you need each month. Strategy, build, and ongoing operation are included — not billed as separate projects. We'll size it to your stage, not sell you a tier you don't need yet.
How does AI fit into how you run email?
It speeds the work — drafting subject-line and copy variants, summarizing performance, flagging segments worth a closer look. A senior person still owns the strategy, the offer, and what goes out under your name. AI sets the cadence; people keep the judgment.