Thinking, in public.
Notes on marketing, commerce, and building AI systems that are reliable instead of fluffy.
ChatGPT Traffic Showing as Direct in GA4: Audit & Fix
ChatGPT traffic showing as direct in GA4? Audit the Direct spike, find hidden AI referral visits, and fix tracking with landing-page and server-side detection.
Google Tag Manager Update: Site Speed and Tracking Audit
Google Tag Manager's direct-to-Google-destination change helps site speed only if your container is clean. Here's how we audit and migrate GTM, step by step.
Google AI Mode Ads: PPC Budget and Landing Page Strategy
Google AI Mode ads are here. Our take: run a capped test, not a new budget line, and invest in landing pages built to convert and earn AI citations.
AI Local Search Fragmentation: What to Audit Now
AI-driven local search grew 6X in SOCi's 2026 index. Here's how to audit cross-channel consistency, local schema, and technical SEO so AI answers cite you.
Google Main Content Quality Update: Audit Checklist
What Google's rater guidance says about main content, filler, and AI content, plus a 12-point audit checklist to assess your site's pages against it.
Your Monthly Report Is Dead. Your Client Never Opened It Anyway.
I killed the report nobody opened. Then I built a screen nobody opened. Here is what finally worked.
AI Overviews Brand Visibility: What to Audit Now
Branded AI Overviews reportedly jumped from 26% to 80%. Our citation data shows what decides brand visibility, plus the audit to run this month.
AI Overview Citations Follow Rank: What Our Data Shows
Across sites we manage, AI Overviews cited the site 73% of the time at position 1 and about 3% outside the top 20. Here's where AI-visibility budget belongs.
Google Content Effort Algorithm Update: Audit Guide
The leaked contentEffort attribute scores effort, not authorship. Learn why thin AI and human content fail and how to audit your site's content depth now.
Digital Agency Los Angeles: A Buyer's Selection Guide
Searching for a digital agency in Los Angeles? Here's how to compare, vet, and select the right partner, with real selection criteria and red flags.
Why your AI should disagree with itself
Every owner automating their operations eventually asks the same question: what happens the first time the AI is confidently wrong in front of a customer?
Metrix SEO Explained: What We Do and How We Do It
What "Metrix SEO" means at Metrix Digital: technical, e-commerce, and local search work built alongside Magento development. Real examples, no fluff.
Web Development Los Angeles: A Buyer's Guide
Choosing a web development company in Los Angeles? Learn the red flags, selection criteria, and questions to ask before you sign. Get an audit today.
Conversion Rate Optimization Agency: A Buyer's Guide
How to evaluate a conversion rate optimization agency: red flags, questions to ask, and what a real CRO engagement looks like from audit to test.
Your Team Is Training Your AI. Don't Waste It.
Every correction your team makes is training data. Learn why self-improving systems keep that signal, measure it, and prove it, instead of asking you to trust it.
SEO Company Los Angeles: A Buyer's Guide (2025)
Choosing an SEO company in Los Angeles? Learn the red flags, the right questions to ask, and what separates real technical SEO from a reseller.
Technical SEO Audit: A Buyer's Guide That Cuts Fluff
What a real technical SEO audit should find, red flags to avoid, and how to pick an agency that fixes problems, not just reports them.
Ecommerce Web Design: A Buyer's Guide That Converts
A practitioner's guide to ecommerce web design: platform comparisons, selection criteria, red flags, and what actually moves conversion rate.
Magento Development: A Buyer's Guide to Choosing Right
Comparing Magento development options? Get the selection criteria, red flags, and real cost breakdowns before you hire an agency or freelancer.
Metrix Digital: Who We Are & How We Work
Metrix Digital is an LA agency combining SEO, web design, and Magento development under one roof. Here's who we are and how we work.
Most AI-Agency Websites Are Fluff. Here's What Reliable Looks Like.
The web is full of vibe-coded AI agencies selling magic with no receipts. Reliability isn't a claim you make — it's a consequence of real systems and a real track record.
Why We Run Our Own Marketing Engine Before Selling It
The fastest way to find out whether a system works is to bet your own business on it. So we run our marketing engine on ourselves first — this site included.