Meta Ads Management
Facebook and Instagram ads, run by people who own the number.
Start a projectMost Meta accounts that stop working don’t have a budget problem or a targeting problem. They have a signal problem and a creative problem, dressed up as a performance problem. The Conversions API was set up once and never verified, so delivery is optimizing on bad data. The same three ads have been running for two months, so frequency climbed and CPA followed. The account is split into a dozen thin ad sets that never escape the learning phase. Then someone raises bids to “fix” it, and it gets worse.
A real Meta ads management agency in Los Angeles fixes the constraint, not the symptom. We start by auditing signal, account structure, creative, and attribution — in that order — because raising spend on a broken foundation just loses money faster. We rebuild the account into a structure Meta’s auction can actually optimize, implement and verify server-side tracking so delivery learns from clean data, and put creative production on a real cadence so there’s always something fresh entering testing on Facebook, Instagram, and Reels. Creative is the targeting on this platform; the algorithm finds the audience, but the ad decides whether they buy.
Then we run it. Weekly hands on the budgets, structured tests reaching enough spend to mean something, tired ads retired before they drag the account down, and honest reconciliation of Meta’s inflated in-platform ROAS against what your order data actually shows. That’s the Metrix model — people who own the number, amplified by systems that hold the cadence. We build the account and operate it, rather than setting it up and handing you a login. On Meta, where performance erodes the week you stop paying attention, that difference is the whole game.
Built and run, end to end.
Account structure built for the algorithm, not against it
Meta's delivery system rewards consolidation. We collapse the sprawl of legacy accounts — too many ad sets, audiences fighting each other, budgets too thin to exit learning — into a structure the auction can actually optimize. Usually that means fewer, better-funded campaigns, broad and lookalike audiences where they earn their place, and clean separation between prospecting and retention so neither steals the other's credit.
Signal and tracking that survives iOS and consent loss
Most underperforming Meta accounts have a measurement problem, not a creative one. We implement and verify the Conversions API server-side, deduplicate against the pixel, check event match quality, and configure aggregated event measurement so the events that matter are prioritized correctly. Better signal in means smarter delivery out. We treat this as the foundation, not an afterthought.
Creative volume produced on a real cadence
On Meta, creative is the targeting. The algorithm finds the audience; the ad decides whether it converts. We produce a steady stream of statics, hooks, and short-form video built for the feed and Reels — multiple concepts and angles per cycle — so there's always something fresh entering testing and tired ads get retired before they drag CPA up.
Structured creative testing, not random swaps
We test angles, hooks, and formats against a hypothesis, hold the variables we're not testing, and let each test reach enough spend to mean something. Winners get scaled and iterated; losers get cut. The point is to learn what message and format move your buyer, then compound it — not to shuffle creatives and hope.
Advantage+ where it works, manual control where it doesn't
Advantage+ Shopping and broad automated delivery genuinely outperform for many catalog and DTC accounts. For considered purchases, gated offers, or strict audience requirements, manual control still wins. We test both against your actual results instead of defaulting to whatever Meta is promoting this quarter, and we keep enough manual structure to stay in control of spend.
Incrementality and honest attribution
Meta's in-platform ROAS overstates its own contribution — it claims conversions it merely touched. We reconcile platform numbers against your analytics and order data, run geo or holdout tests when budget supports it, and report on what spend actually caused. You get a defensible read on Meta's real contribution, not a screenshot of inflated last-click ROAS.
Questions, answered.
Do you manage both Facebook and Instagram, or just one?
Both — they're the same platform. Meta Ads Manager places ads across Facebook feed, Instagram feed, Reels, Stories, and the rest of the family from one account. We let delivery optimize across placements and use the data to decide where creative is actually working, rather than artificially separating the two.
What's your minimum ad spend to take on a Meta account?
There's a practical floor below which Meta can't exit the learning phase or generate enough conversion data to optimize, and below which agency management doesn't pay for itself. Mid-market budgets clear that floor comfortably. Tell us your monthly spend and goals and we'll be straight about whether Meta is the right channel for you and whether we're the right team — before you commit.
Who makes the ad creative — us or you?
We do, as part of the engagement. Meta is a creative-led channel, so we treat creative production as core to the work, not a separate line item. We can build entirely from scratch, work from your existing brand assets and product footage, or fold in UGC you supply. The cadence of new creative is usually what separates a stalled account from a scaling one.
Our Meta account used to perform and then dropped off. Can you fix it?
Often, yes, and the cause is usually one of a few things: broken or under-fired Conversions API signal, creative fatigue with nothing fresh in the pipeline, account structure too fragmented to optimize, or in-platform ROAS that was never real to begin with. We audit signal, structure, creative, and attribution before touching budgets, then fix the actual constraint instead of just raising bids.
How is this different from agencies that just run ads and send a report?
We build the account and then operate it — weekly hands on the budgets, fresh creative on a cadence, tests running, signal monitored. That's the Metrix model across every channel: we build and run what we make rather than setting it up and leaving. Strategy nobody executes against is worthless on Meta, where the account needs attention every week to hold performance.
Will you use Advantage+ and Meta's automation, or manual campaigns?
Whichever produces better results for your business, proven against your numbers. Advantage+ Shopping and broad automated delivery genuinely win for a lot of catalog and DTC accounts. For considered purchases or strict audience requirements, manual structure still does. We test rather than defaulting to whatever Meta is pushing this quarter, and we keep enough manual control to stay accountable for where the money goes.
How do we know Meta is actually driving sales and not taking credit for them?
Because we don't trust the in-platform number on its own. Meta's reported ROAS counts conversions it only touched. We reconcile against your analytics and order data, and where budget allows we run geo or holdout tests to measure incremental lift. You get a read on what Meta spend actually caused — which is the only number worth scaling on.