AI Performance Creative for Paid Social
Short-form ad creative produced with a generative pipeline and human review — built in batches so you can test hooks fast.
Start a projectPaid social has a volume problem. Testing is how you find the hook that works, but testing needs alternatives — and when every alternative costs a production day, most brands end up running one master until it fatigues, then scrambling for a replacement.
This service closes that gap with AI-produced short-form creative. We write the concepts and script the hooks, then produce multiple variants per concept in 9:16 vertical plus the trimmed cuts your buyer needs — captions burned in, formatted native to the feed. Production runs on our own generative pipeline: Claude for creative direction and scripts, fal.ai for image and video generation, an automated QC gate on every asset, and a human review before anything is delivered. The concept campaigns on our Studio page were built end to end with it.
This is AI-produced creative, not creator-shot UGC. For real creators on camera and full production, we work with a partner agency.
Because Metrix also runs paid media, the loop can close. When we operate the account as well, what the media learns about hooks and angles feeds the next round of concepts, so each batch starts better informed than the last. Los Angeles based, working with brands wherever the media runs.
Built and run, end to end.
Concepts and scripted hooks
Every batch starts on paper: the angle the ad is arguing, the objection it answers, and the first three seconds written out. We script the hook before anything is generated, so each variant exists to test a specific idea rather than to fill a folder. You see the concept list before production starts.
Multiple variants per concept
Paid social eats creative. We produce in batches — several variants per concept, with different openers, pacing, and lengths — so your media team has real alternatives to rotate instead of one master nobody can A/B. Batch size is scoped to what your account can actually test, not to a number that looks impressive.
Produced with our generative pipeline
Claude sets the creative direction and writes the briefs and scripts. fal.ai handles image and video generation. An automated QC gate checks every asset against the brief before a human ever sees it, and a person reviews the batch before anything ships to you. The same pipeline produced the concept campaigns on our Studio page.
Platform-native formatting
Delivered to spec for the feeds the creative lives in: 9:16 vertical for Reels, TikTok, and Shorts, plus the trimmed cuts a buyer needs for other placements. Captions burned in, safe zones respected, pacing tuned for sound-off autoplay. Files arrive labeled and organized, ready to upload.
Human review before anything ships
Generated output is not shipped output. The QC gate catches the mechanical failures — off-brief frames, broken text, format drift — and a person makes the taste call on what is actually good enough to run. Anything that does not clear review gets regenerated or cut. We would rather send you a smaller batch than a padded one.
Read back through the ad account
Metrix also runs Google Ads and Meta Ads, so the creative does not have to stop at delivery. When we run the media too, what the account learns — which hooks hold attention, which angles convert — shapes the next batch of concepts. Creative and media inform each other instead of living in separate folders.
The rest of the stack.
Questions, answered.
Is this real UGC filmed by creators?
This is AI-produced creative, not creator-shot UGC. For real creators on camera and full production, we work with a partner agency. What we produce here is AI-generated short-form ad creative: concepts, scripted hooks, and platform-native variants built for paid social testing. It is a different product, and we would rather be clear about that than let you find out after the brief is signed.
How is the creative actually produced?
Claude handles creative direction — the angle, the brief, the script, and the hook. fal.ai generates the images and video. An automated QC gate checks each asset against the brief, and a person reviews the batch before it reaches you. The pipeline is ours and we run it in-house; the concept campaigns on our Studio page were produced with it end to end.
How many variants do I get, and how often?
We scope the batch to your spend and how fast your creative fatigues, then commit to a cadence you can actually distribute. Several variants per concept is the normal shape. We will give you a specific count once we have seen the account and the offer — we would rather name a real number after scoping than a generic one up front.
Can you run the ads as well as make the creative?
Yes. Metrix runs Google Ads and Meta Ads, so we can take the creative into the account, watch how it performs, and let that shape the next batch. You can also take delivery of the files and run them yourself — plenty of teams do, and the assets are delivered organized and platform-ready either way.
Will AI-generated ad creative work for my category?
It depends on the product and the claim. Generated creative is strong for concept-led, graphic, and product-forward work, and for testing a lot of angles quickly before committing budget. It is weaker where a specific human face carrying a personal endorsement is the whole point of the ad. We will tell you which side of that line your brief falls on before we take the work.
Do we own what you deliver?
Yes. The finished assets are yours to run, along with the cutdowns and aspect ratios in your scope. We keep the concepts and prompts on file so a follow-up batch or a variation on a winner is fast rather than a fresh start.