Creative & Production
A creative agency in Los Angeles that sets the visual system, designs the assets, and ships them.
Start a projectMost mid-market brands don’t have a creative problem so much as a coherence problem. The logo lives in one place, the ad creative in another, the product photos came from a shoot two years ago, and the video was a one-off from a freelancer who’s since moved on. Nothing is wrong, exactly — but nothing matches, and every new asset is a fresh negotiation. The result is a brand that looks like it was made by a dozen different people, because it was.
Metrix Digital is a creative agency in Los Angeles that keeps the whole system in one place. Design and art direction sit on the same team, working from the same rules, and motion for the feed is produced on our own AI pipeline against that same direction. We set the visual rules, then produce against them — ad creative, landing pages, email, packaging — so the hundredth piece looks as deliberate as the first. For photography and live-action production, we work with a partner agency. Because we also run the media and the marketing, the creative isn’t made in a vacuum; it’s built to be measured, and the next round is informed by what the last one actually did.
We build it, we run it, and we steer it. AI carries the cadence — versioning a campaign across every placement, drafting variations, producing motion variants — so our people spend their time on the parts that need judgment: the concept, the direction, the final call. That’s the trade we’re after. People bring the taste and the accountability. The machine brings the speed. You get work that’s coherent, on time, and made by a team that’s still here next quarter.
The right platform, then the build.
Built and run, end to end.
Art direction that holds the line
Every brand has a look. Few keep it consistent across a year of ads, posts, emails, and pages. We set the system — type, color, composition, tone — then art-direct each piece against it so the hundredth asset looks as deliberate as the first.
Brand and visual identity
The system itself: identity, type, color, layout, and the usage rules that let a hundred assets come out looking like one brand. Documented so your team, a freelancer, and a media partner can all execute it the same way — and kept alive as the brand grows instead of dying in a PDF.
Motion for the feed
AI-produced motion and short-form ad creative, built from the same art direction as the rest of your assets: concepts, scripted hooks, and multiple variants in 9:16 plus the cuts each placement needs. Produced on our own pipeline with a human review before anything ships. For photography and live-action production, we work with a partner agency.
Performance-aware ad creative
Creative that has to work, not just look good. We design ad sets, landing pages, and email built to be measured — then read what the data says and produce the next round. Taste and testing, on the same team.
One system, one team
Strategy, design, and art direction sit on the same team, working from one visual system. No handoffs to three vendors who have never spoken. When a brief needs photography or live-action production, we bring in a partner agency and keep the direction here — one team stays accountable for how it looks.
AI-amplified, people-led
We use AI to move faster — variation, resizing, rough cuts, first passes — so our people spend their time on judgment, craft, and direction. The taste and the final call are human. The cadence is amplified.
The rest of the stack.
Questions, answered.
Do you actually produce the work in-house, or outsource it?
Design, art direction, and brand systems are our own team, in-house. Motion for the feed is AI-produced on our own pipeline. For photography and live-action production, we work with a partner agency and keep the creative direction here. We tell you which is which before the work starts, not after.
Can you keep photography and motion looking like one campaign?
Yes, because the art direction is set here either way. We write the direction — references, shot specs, styling and composition notes — brief it into our partner agency for the photography, and produce the motion cuts on our AI pipeline against the same look. The assets match because one team set the rules, not because one vendor happened to shoot both.
We need ad creative that performs, not just pretty pictures. Can you do that?
That's the point. Because we also run the media, creative is built to be tested from the start. We ship variations, read what the numbers say, and produce the next round against what's actually working. Design and performance aren't separate departments here.
How does AI fit into your creative work?
As an amplifier, not a replacement. AI helps with the repetitive parts — resizing a campaign into forty placements, drafting variations, rough first cuts — so our people spend their hours on concept, direction, and craft. Every final piece is made and approved by a person. We're an AI-amplified agency, not an AI content mill.
Do you work with our existing brand, or rebuild it?
Either. If your brand is working, we direct within it and keep it consistent. If it's drifted or never had a real system, we'll set one — identity, type, color, usage rules — then produce against it. We start by understanding what you have before proposing to change it.