Creative & Production
A creative production agency in Los Angeles that designs it, shoots it, cuts it, and ships it — under one roof.
Start a projectMost mid-market brands don’t have a creative problem so much as a coherence problem. The logo lives in one place, the ad creative in another, the product photos came from a shoot two years ago, and the video was a one-off from a freelancer who’s since moved on. Nothing is wrong, exactly — but nothing matches, and every new asset is a fresh negotiation. The result is a brand that looks like it was made by a dozen different people, because it was.
Metrix Digital is a creative production agency in Los Angeles that makes the whole thing in one place. Design, art direction, photography, and motion sit on the same team, working from the same system. We set the visual rules, then produce against them — ad creative, landing pages, photo, film, email, packaging — so the hundredth piece looks as deliberate as the first. Because we also run the media and the marketing, the creative isn’t made in a vacuum; it’s built to be measured, and the next round is informed by what the last one actually did.
We build it, we run it, and we steer it. AI carries the cadence — versioning a campaign across every placement, drafting variations, rough-cutting footage — so our people spend their time on the parts that need judgment: the concept, the direction, the final call. That’s the trade we’re after. People bring the taste and the accountability. The machine brings the speed. You get work that’s coherent, on time, and made by a team that’s still here next quarter.
The right platform, then the build.
Brand & Art Direction
The visual system: identity, type, color, and the rules that keep every asset on-brand across channels.
Photography
Product, lifestyle, and brand photography — directed, shot, and retouched for ecommerce, paid social, and web.
Motion & Video
Short-form social cuts to brand films. Concept, shoot, edit, sound, and color in one pipeline.
Design & Production
The day-to-day output: ad creative, landing pages, email, packaging, and decks — designed to run, not just to win an award.
Built and run, end to end.
Art direction that holds the line
Every brand has a look. Few keep it consistent across a year of ads, posts, emails, and pages. We set the system — type, color, composition, tone — then art-direct each piece against it so the hundredth asset looks as deliberate as the first.
In-house photography
Product, lifestyle, and brand photography directed and shot by our team. We handle styling, lighting, and retouch, and deliver in the crops and formats each channel actually needs — not one hero image you have to crop yourself.
Motion and video, concept to color
One pipeline from idea to delivery: scripting, shooting, editing, sound, and color. We make short-form cuts built for the feed and longer brand films built to last, and we version them down for every placement.
Performance-aware ad creative
Creative that has to work, not just look good. We design ad sets, landing pages, and email built to be measured — then read what the data says and produce the next round. Taste and testing, on the same team.
Built end to end, in-house
Strategy, design, photo, and motion sit in the same building. No handoffs to three vendors who have never spoken. That means a coherent look, faster turnaround, and one team accountable for the whole thing.
AI-amplified, people-led
We use AI to move faster — variation, resizing, rough cuts, first passes — so our people spend their time on judgment, craft, and direction. The taste and the final call are human. The cadence is amplified.
Questions, answered.
Do you actually produce the work in-house, or outsource it?
In-house, end to end. Design, art direction, photography, and motion are all our own team. We bring in specialist contractors for unusual jobs — a specific location, a niche skill — but the core work is made here and one team owns it. That's the difference between a production agency and a project manager who emails freelancers.
Can you do both the photo shoot and the video in one session?
Yes, and we usually recommend it. Planning photo and motion together means one call sheet, one styling setup, and assets that share a look. You get a season of content from a single production day instead of paying to set up twice.
We need ad creative that performs, not just pretty pictures. Can you do that?
That's the point. Because we also run the media, creative is built to be tested from the start. We ship variations, read what the numbers say, and produce the next round against what's actually working. Design and performance aren't separate departments here.
How does AI fit into your creative work?
As an amplifier, not a replacement. AI helps with the repetitive parts — resizing a campaign into forty placements, drafting variations, rough first cuts — so our people spend their hours on concept, direction, and craft. Every final piece is made and approved by a person. We're an AI-amplified agency, not an AI content mill.
Do you work with our existing brand, or rebuild it?
Either. If your brand is working, we direct within it and keep it consistent. If it's drifted or never had a real system, we'll set one — identity, type, color, usage rules — then produce against it. We start by understanding what you have before proposing to change it.
Are you set up for shoots in Los Angeles specifically?
Yes. We're based in Los Angeles and produce here regularly — studio, on-location, and product work. We know the crews, the spaces, and the logistics, so a shoot in LA is a short conversation, not a project.