Content & Social — A Social Media Marketing Agency in Los Angeles That Actually Runs the Feed
Most social dies in the gap between the strategy deck and the next post. We close that gap by running the feed ourselves.
Start a projectMost mid-market brands don’t have a social problem on paper. They have a deck, a few good ideas, and a feed that goes quiet by the second month. The work falls off because nobody owns the daily operation — the calendar, the editing, the replies, the next post when the launch is over. Strategy is the easy part. Running it, every week, is where it breaks.
Metrix Digital is a social media marketing agency in Los Angeles that runs the feed instead of handing you a plan and walking away. We build the content engine — editorial calendar, short-form video, UGC, the publishing rhythm — and then we operate it on a cadence we commit to and hold. AI helps us keep the pipeline full and move faster on drafts and edits. Our people decide what’s good enough to publish and stay accountable for your voice. That’s the difference between an AI-amplified agency and an “AI agency”: the judgment stays human.
Because we build and run the work, the feedback loop is short. We see what’s landing, change the plan when the data says to, and feed what we learn here back into the rest of your marketing — paid, email, the site. Social stops being a box you check and starts being a channel someone is actually steering.
The right platform, then the build.
Short-form video
Reels, TikTok, and Shorts scripted, edited, and shipped for sound-off viewing and each platform's mechanics.
UGC & creator content
Native-looking content from creators and customers — sourced, briefed, rights-cleared, and edited by us.
Editorial & social management
The day-to-day: calendar, copy, design, publishing, and community, run on a committed cadence.
Built and run, end to end.
Editorial content & social management
We plan, write, design, and publish across the channels that matter for your brand — then handle the day-to-day: scheduling, community replies, comment moderation, and the small decisions that keep a feed alive. One editorial calendar, run on a cadence we commit to and hold.
Short-form video
Reels, TikTok, Shorts. We script, shoot or source, edit, caption, and ship — built for sound-off viewing and the way each platform actually rewards content. Hooks in the first second, not the fifth. Video is where most mid-market brands underinvest; we treat it as a standing line, not an occasional project.
UGC & creator content
Real, native-looking content from creators and customers, briefed and directed by us. We handle sourcing, briefs, usage rights, and the edit so what goes out feels like your audience, not an ad. UGC works because it doesn't look produced — we keep it that way while keeping the message on-brand.
Content systems & cadence
The reason most social falls off isn't ideas — it's operations. We stand up the calendar, the approval flow, the asset library, and the publishing rhythm, then run it. AI helps us draft variations and keep the pipeline full; our team makes every call on what's good enough to publish.
Channel strategy & playbooks
Not every brand should be on every platform. We decide where your audience actually is, what each channel is for, and how the content differs between them — then write the playbook so the work stays consistent whether it's a launch week or a quiet one.
Reporting that ties to the business
Followers are a vanity number. We report on what social is doing for the business — reach to the right audience, content that drives saves and shares, traffic and conversions where they're trackable — and we change the plan when the data says to.
Work that shipped.
Questions, answered.
Do you actually run our social accounts, or just hand us a strategy?
We run them. The strategy is the starting point, not the deliverable. We operate the calendar, produce the content, publish it, and manage the community day to day — on a cadence we commit to. Build-and-run is the whole point; pitch-and-leave is what we're a reaction against.
What does a real cadence mean — how often will you post?
It depends on the channel and your goals, and we set it together up front so it's a number we can both hold. What matters more than the raw count is consistency: a sustainable rhythm we keep every week beats a burst that fizzles in month two. We'd rather commit to a cadence we can run than promise a volume that collapses.
Can you handle short-form video, or do we need a separate video team?
We handle it in-house as part of the work. Scripting, shooting or sourcing, editing, captions, and publishing. For some shoots we direct creators or use UGC rather than a full production; we pick the approach that fits the budget and the platform. You don't need a separate team for social video.
Who owns the content and the accounts?
You do. The accounts are yours, the content we produce is yours, and the asset library stays with you. We operate inside your accounts, not behind a wall. If we ever part ways, you keep everything — no hostage situation.
Are you using AI to write our posts?
We use AI to move faster — drafting variations, keeping the pipeline full, speeding up edits. We do not let it decide what's good enough to publish. Every post is reviewed and shaped by a person who's accountable for the brand's voice. AI brings cadence and scale; our people bring judgment and taste.
Do you only work with Los Angeles brands?
We're based in Los Angeles and know the market well, but we run social for mid-market brands wherever they are. Being in LA helps for on-the-ground shoots and creator work; the rest of the operation runs the same regardless of where you're headquartered.