Marketing Audit Services in Los Angeles
An honest read on where your marketing leaks money — and the order to fix it in.
Start a projectMost brands don’t have a marketing problem. They have a visibility problem — they can’t see where the budget leaks, which channel is carrying the others, or whether the numbers in their dashboard are even real. So decisions get made on vibes and platform-reported metrics, and the same money gets wasted quarter after quarter.
A marketing audit fixes the visibility before you spend another dollar. We pull your ad accounts, analytics, tracking, content, and martech stack, and we trace what’s actually happening against what you think is happening. The gap is usually large, and it’s almost always expensive. You get a clear, honest read: what’s working, what’s quietly burning cash, and what’s broken at the measurement level so nothing downstream can be trusted.
The output isn’t a 60-slide deck you’ll never open again. It’s a prioritized fix list — every issue ranked by impact and effort, in the order you should tackle it, with owners attached. Take it in-house, hand it to your current agency, or have us run the priority items ourselves. Because we build and run what we recommend, the audit can become execution the moment you want it to — but it stands on its own first. No upsell required.
Built and run, end to end.
Paid media spend audit
We pull your ad accounts — Google, Meta, the rest — and trace where the money actually goes. Wasted spend on broad match, overlapping audiences, brand terms you'd rank for organically, campaigns running on autopilot since a freelancer left. You get a line-itemed view of what to cut, what to keep, and what to test, with the dollar figures attached.
Tracking and attribution review
Most audits we run start with broken measurement. We check your GA4 setup, conversion tags, server-side events, consent mode, and the gap between what platforms claim and what your CRM or Shopify actually recorded. If your numbers can't be trusted, nothing downstream can. We tell you exactly where the data breaks and what it's costing you in bad decisions.
SEO and content health check
A technical and editorial read: indexation, site speed, internal linking, cannibalization, thin or aging pages, and whether your content earns rankings or just fills a calendar. We separate the issues that move traffic from the ones that don't, so you're not spending three months on a redirect map that changes nothing.
Creative and messaging teardown
We look at the actual ads, landing pages, and emails — not just the metrics. Where the message is generic, where the offer is buried, where the funnel asks for too much too soon. Performance is a creative problem as often as a media problem, and most audits ignore that half.
Martech and workflow audit
Your stack — CRM, ESP, CDP, analytics, the integrations between them. We map what you pay for, what's actually used, what's duplicated, and where data falls on the floor between tools. Mid-market teams routinely pay for three platforms doing one job. We find that.
Prioritized roadmap, not a slide dump
The deliverable is a ranked fix list: each issue scored by impact and effort, with the sequence to tackle it and who owns it. Quick wins up top, structural fixes flagged honestly as structural. You can hand it to your team, another agency, or us — it's written to be acted on, not admired.
Questions, answered.
What's the difference between this and a free audit from an agency trying to sell me?
A free audit is a sales tool — it's built to find problems only that agency can fix. Ours is a paid, independent engagement. We're not auditing to win a retainer; we're auditing to tell you the truth. Sometimes that truth is 'your current agency is fine, here are three things to ask them for.' We'd rather be right than land the account.
How long does a marketing audit take?
Most run two to three weeks. A single-channel audit (just paid media, or just SEO) can be quicker; a full-stack audit across channels, tracking, and martech takes the longer end. We scope it up front based on what you actually need looked at — we won't pad it to bill more, and we won't rush a tracking review that needs to be right.
What do you need from me to start?
Read access to your ad accounts, GA4, Search Console, and your CMS, plus a short call to understand goals and what's changed recently. The more we can see — CRM, revenue data, past reporting — the sharper the read. We work from your real data, not assumptions, so access is the gating factor.
Will you just hand me a report and disappear?
You get the report and a working session to walk through it. After that it's your call. Some clients take the roadmap and run it in-house. Some hand it to their existing agency. Some ask us to execute the priority items — and because we build and run, not just advise, we can. The audit stands on its own either way; there's no bait-and-switch.
Do you audit work another agency built?
Often, yes. Brands bring us in for a second opinion on an incumbent agency's performance, or before renewing a contract they're unsure about. We assess the work on its merits and report what we find — good and bad. We keep it factual, not a hit job, because the goal is a better decision, not a takedown.
Is this only for Los Angeles brands?
No. We're based in LA and meet local clients in person, but audits are remote-friendly and we run them for mid-market brands across the country. Everything we need is in the accounts and the data, so location doesn't change the work — it just changes whether we're in the room or on a call for the readout.