Analytics & CRO: A Conversion Rate Optimization Agency That Tests, Not Guesses
Most "conversion advice" is opinion wearing a lab coat. We run the test, then we believe the number.
Start a projectMost brands don’t have a traffic problem. They have a conversion problem they can’t see. The analytics are half-wired, three tools disagree about what a “sale” is, and the team optimizes by argument — whoever has the strongest opinion in the meeting wins. That’s not optimization. That’s guessing with a dashboard open.
Metrix Digital is a conversion rate optimization agency in Los Angeles that starts where the guessing stops: with measurement. We get the tracking right, settle the attribution question, and build dashboards your team actually reads. Then we run conversion research to find where people leave and why — and only then do we test. Every meaningful change becomes a hypothesis, runs against the current version, and earns its place by the number. Winners ship. Losers teach us something. Nobody’s taste gets to overrule the data.
And we don’t hand you a deck and disappear. We build the measurement, write the variants, ship the tests, read the results, and keep the program running until the gains are real and repeatable. AI gives the work cadence — clustering data, surfacing patterns, drafting variants — so our strategists spend their hours on judgment instead of busywork. The reads and the accountability stay with people. Tested, not guessed; built and run, not pitched and left.
The right platform, then the build.
Measurement & Attribution
Analytics audits, event tracking, server-side tagging, and attribution and reporting dashboards. The data layer everything else stands on.
Conversion Research
Funnel analysis, heatmaps, session replay, form analytics, and surveys. We find the why before we touch the page.
Experimentation & A/B Testing
Hypotheses, test design, and a continuous A/B and multivariate program run to real statistical significance.
Landing Page & Checkout CRO
Rebuilding the pages where conversion happens — forms, product pages, and checkout — then testing the change against the old one.
Built and run, end to end.
Measurement that you can trust
Before optimizing anything, the data has to be right. We audit your analytics, fix broken tracking, define the events that actually matter, and set up server-side and consent-aware tagging. A clean measurement layer is the foundation. Skip it and every test after lies to you.
Attribution and reporting dashboards
Channels argue over credit. We build attribution and reporting dashboards that show where revenue really comes from — by channel, campaign, landing page, and cohort. One source of truth your team checks on a Monday, not a slide deck that ages out by Friday.
Conversion research and funnel analysis
We map the full funnel and find where people leave. Session recordings, heatmaps, form analytics, and on-site surveys tell us why. Research comes before the test, so we change the things that move money instead of the things that are easy to change.
A/B and multivariate testing
We form a hypothesis, size the test, run it to statistical significance, and call it honestly — winners ship, losers teach. No declaring victory on a two-day bump. The testing program runs continuously, so learning compounds instead of resetting every quarter.
Landing page and checkout optimization
Where the conversion actually happens. We rework landing pages, lead forms, product pages, and checkout flows — copy, layout, speed, and trust signals — then test the change against the old version. Lead-gen and e-commerce both, since the discipline is the same.
We run the program, not just the audit
Most CRO engagements end with a PDF of recommendations nobody implements. We build the tracking, write the variants, ship the tests, read the results, and keep going. Build and run — the program is ours to operate until the gains are real and repeatable.
Questions, answered.
How is this different from a CRO agency that just sends recommendations?
We build and run the program. A lot of conversion rate optimization agencies deliver an audit deck and leave the implementation to you — which is where most of the value quietly dies. We set up the measurement, write the test variants, ship them, read the results, and run the next round. You get a working program, not a list of things to do someday.
How much traffic do I need before CRO makes sense?
Enough to reach statistical significance in a reasonable window — that depends on your conversion rate and how big a change you're testing, not a single magic number. If a site is low-traffic, we'll say so honestly and start with measurement, qualitative research, and high-confidence rebuilds instead of slow A/B tests. We won't sell you experiments your traffic can't actually settle.
How long until we see results?
The first weeks go to fixing measurement and conversion research — unglamorous, and the reason later tests are trustworthy. Once tests are running, individual experiments need time to reach significance before we call them. CRO is a compounding program, not a one-time fix; the gains stack over months as winning tests ship and inform the next hypothesis.
Do you only do testing, or the analytics setup too?
Both, and they belong together. Testing is only as honest as the data underneath it, so we handle the analytics setup, event tracking, and attribution and reporting dashboards as part of the same engagement. Clean measurement first, then experiments you can believe.
Where does the AI part come in?
Behind the scenes, to give the work cadence. AI helps us cluster session data, surface friction patterns, and draft test variants faster — so our strategists spend their time on judgment and hypotheses instead of busywork. The reads, the calls, and the accountability stay with people. We're an AI-amplified agency, not a dashboard with no one home.
Are you based in Los Angeles?
Yes. Metrix Digital has been a full-service marketing and AI agency in Los Angeles since 2014. We work with mid-market brands locally and remotely, and the CRO program runs the same either way — measurement, research, testing, repeat.