Technical SEO Audit Services
Find what's quietly capping your organic growth, then fix it in priority order.
Start a projectWhen organic traffic plateaus despite good content and real backlinks, the cause is usually mechanical, not editorial. Pages aren’t getting crawled, content the crawler needs is hidden behind JavaScript, important URLs sit four clicks deep, or Core Web Vitals failures are quietly dragging on the pages that carry your traffic. A technical SEO audit finds the specific faults that cap performance — and tells you which ones are actually worth fixing.
Our technical SEO audit services start with what search engines actually do on your site, not what a tool assumes. We reconcile a full crawl against Search Console and server logs, test how your pages render across Google’s two-wave indexing, separate field Core Web Vitals from lab numbers, and map the internal architecture that decides which pages get treated as important. Every finding gets traced to a root cause, because a list of symptoms without causes is just noise.
The output is one prioritized roadmap, scored by likely organic impact against engineering effort, written as tickets your developers can act on. And because Metrix Digital builds and runs the sites we audit, we don’t stop at the handoff — we can implement the fixes and confirm them in production. AI does the scale work of parsing crawl and log data at volume; senior people decide what’s real and what to do about it. That’s the difference between a report that sits in a drawer and one that moves the needle.
Built and run, end to end.
Crawl and index reconciliation
We crawl the full site, then reconcile it against Google Search Console's index coverage and your server logs. The goal is a clear answer to one question: which pages does Google actually crawl, index, and rank — and which ones are being silently dropped. We trace the cause for each bucket: orphaned pages, crawl budget burned on faceted URLs, soft 404s, noindex left on by mistake, canonical tags pointing the wrong way.
JavaScript rendering and indexability
Plenty of modern sites ship content the crawler never sees. We test how your pages render in Google's two-wave process — raw HTML versus rendered DOM — and flag content, links, and metadata that only appear after client-side JavaScript runs. For React, Next.js, and headless builds, we tell you exactly where rendering is costing you indexation, and whether the fix is SSR, prerendering, or a routing change.
Core Web Vitals and page experience
We pull field data from CrUX and lab data from Lighthouse, then separate the two — because what real users experience and what a synthetic test reports are often different stories. We isolate the specific causes of LCP, INP, and CLS failures (render-blocking resources, unoptimized images, layout shift from late-loading elements) and hand engineering a fix list ranked by the pages that carry your organic traffic, not an alphabetical dump.
Site architecture and internal linking
Crawl depth, click depth, and internal link equity decide which pages Google treats as important. We map your architecture, find the money pages buried four clicks deep, and show where internal linking is diluting or stranding authority. The output is a concrete restructuring plan — hub and spoke, breadcrumb, and contextual linking — tied to the URLs that should be ranking and aren't.
Structured data and SERP eligibility
We audit your schema markup against what actually renders rich results today, validate it against Google's requirements, and flag markup that's broken, deprecated, or mismatched with on-page content. We also check eligibility for the result types that matter for your vertical, so the markup you ship is earning real estate in the SERP instead of just passing a validator.
Prioritized fix roadmap with effort and impact
Every finding lands in a single roadmap, scored by likely organic impact against engineering effort. No 200-item PDF that dies in a drawer. We sort the work so the highest-leverage, lowest-cost fixes go first, write the tickets in language your developers can act on, and — because we operate what we audit — we can implement the changes ourselves and confirm them in production.
Questions, answered.
What's the difference between a technical SEO audit and a regular SEO audit?
A general SEO audit usually skims content, keywords, and backlinks alongside a thin technical pass. A technical audit goes deep on the machine layer: how search engines crawl, render, and index your site, and what's mechanically preventing pages from ranking. It's the right starting point when your content is solid but traffic is flat — the problem is often that Google can't see or prioritize the pages the way you think it does.
How long does a technical SEO audit take?
For a mid-market site, expect two to three weeks from kickoff to the roadmap review. The crawl and log analysis run early; the time goes into reconciling data sources, reproducing rendering and Core Web Vitals issues, and validating root causes rather than guessing at them. Very large or heavily templated sites take longer. We'd rather be right about cause than fast and wrong.
Do you just hand over a report, or do you fix the issues too?
Both, and that's the point. The deliverable is a prioritized roadmap with developer-ready tickets. But Metrix Digital builds and runs the sites we work on, so we can implement the fixes ourselves — crawl directives, rendering changes, Core Web Vitals work, internal-linking restructures — and verify them live. Most agencies hand you a PDF and leave. We close the loop.
What do you need from us to run the audit?
Read access to Google Search Console and Google Analytics, server log files if you can pull them, and CMS or repository access for the rendering and architecture work. Logs and GSC are the two highest-value inputs — they tell us what Google actually does on your site, not what a third-party tool assumes. If you can't get logs, we still audit; we just lean harder on crawl and GSC reconciliation.
How is AI used in your technical audit process?
AI handles the scale work: parsing large crawl and log datasets, clustering thousands of URLs into issue patterns, and flagging anomalies a manual pass would miss. People do the judgment — confirming root cause, deciding what actually matters for your traffic, and sequencing the fixes. The machine finds the candidates; a senior practitioner decides what's real and what to do about it.
Will fixing technical issues actually move rankings?
It depends on what's broken. If a technical fault is suppressing indexation or burying important pages, fixing it can unlock ranking that content and links already earned — that's the high-leverage case. If your technical foundation is already clean, the audit tells you that plainly, and the growth lever is content or authority instead. We don't sell technical fixes as a cure for problems they won't solve.