Video Production
Video built to perform, not just to look good in a reel.
Start a projectMost brand video fails the same way: it looks expensive, gets a few hundred views, and never moves a number. The shoot was treated as the deliverable instead of the start. You end up with one polished master that media can’t rotate, that dies the second the sound is off, and that nobody can re-cut without booking another crew.
We produce video as a working asset, not a trophy. Every project starts with the job the video has to do and the place it will run — a 6-second paid hook lives in a different world than a two-minute brand film, and we brief, shoot, and edit for that difference. We direct for the edit, capturing the coverage and alternate reads the cutdowns will need, so one production day yields the vertical, square, and widescreen variants paid and social actually require. That’s senior creative people making the calls — concept, casting, direction, the cut — with AI handling the cadence underneath: versioning, captioning, and turning around the volume of variants modern media buying eats.
And because Metrix builds and runs the channels these videos live on, delivery isn’t a goodbye. We watch what the creative does in the feed, re-cut what’s working, and retire what isn’t. The edit bay stays open after the wrap.
Built and run, end to end.
Concept and creative direction
We start from the job the video has to do — open a cold audience, explain a product, close a consideration gap — and build the concept backward from that. Scripts, boards, shot lists, and a creative bible the whole crew works from. No shooting until the idea is sharp on paper.
Production and direction on set
We run the shoot: director, DP, crew, casting, locations, scheduling, and the logistics that keep a day on budget. LA-based, so we can crew up fast and shoot local. We direct for the edit — capturing the coverage, B-roll, and alternate reads we know the cutdowns will need, not just the hero take.
Editorial, motion, and finishing
Edit, color, sound design, mix, and motion graphics under one roof. Lower-thirds, kinetic type, animated logos, and supers that survive sound-off viewing. We hold a consistent look across a full slate so a campaign feels like one thing, not ten freelancers.
Performance cutdowns and aspect ratios
One shoot, many deliverables. We cut the 6s, 15s, and 30s for paid; vertical 9:16 for Reels, TikTok, and Shorts; square for feed; 16:9 for YouTube and site. Hook-first edits, captions baked in, and variants built so media has real creative to test instead of one master nobody can rotate.
Briefs that map to the funnel
We don't make 'a video.' We make the right video for the stage: awareness hooks, mid-funnel product explainers, and proof-driven cuts for retargeting. Each asset is briefed against where it runs and what it's measured on, so production spend ties to a real outcome.
We run it after we ship it
Delivery isn't the end. We hand off organized, tagged, platform-ready files — and because we also run paid and social, we watch what the creative actually does, then re-cut the winners and retire the losers. The edit bay stays open.
Questions, answered.
What kinds of video do you produce?
Brand films, product and explainer videos, social-first content, paid-ad creative, founder and testimonial pieces, event and recap edits, and motion-graphics work. The format follows the job — we'll tell you when a 15-second vertical cut will outperform a polished two-minute hero film for what you're trying to do.
Do you shoot in Los Angeles, or can you travel?
We're based in LA and shoot here most often — we can crew, cast, and scout fast locally. We travel for shoots when the brief calls for it. Either way the same team carries the project from concept through final delivery, so nothing gets lost in a handoff.
How much does a video project cost?
It depends on scope: a single social shoot day is a different number than a multi-location brand film with custom motion graphics. We scope to the deliverables and the stage of the funnel they serve, and we're explicit about what drives cost — crew size, shoot days, talent, locations, and finishing — before you commit.
Can you produce a batch of social content in one shoot?
Yes, and we plan for it. We design shoot days to capture enough coverage and setups to cut weeks of social content and multiple ad variants from a single production. It's the most efficient way to keep a content calendar fed without paying for a shoot every month.
Do you handle scripting and creative, or just the camera work?
Both. Most projects start with us on concept, script, and creative direction — that's where the video is won or lost. We can also slot in as production-only on an existing creative brief. We'll tell you up front which makes sense for your project.
What do we get at the end, and who owns it?
You get the finished masters plus every cutdown and aspect ratio in your contract, delivered as organized, platform-ready files with captions and source assets. You own the final deliverables. We keep project files so re-cuts and new variants are fast when the campaign needs them.