Shopify Plus Development
Plus only pays for itself when you use what it's built for.
Start a projectMost Shopify Plus subscriptions run at standard-Shopify capability, just billed at the enterprise-tier price. The upgrade only earns its price when the store actually uses what Plus adds: checkout logic no app can replicate, a B2B channel with its own accounts and pricing, or launch volume heavy enough to need Launchpad’s scheduling instead of a team staying up past midnight. Paying for the tier without building toward those capabilities is the most common way brands overspend on Shopify.
We build the Plus-specific work — native B2B configuration, checkout extensibility, Shopify Functions, and Launchpad sequencing — scoped against your actual checkout requirements, catalog, and launch calendar, then hand it off documented so your team can run it independently. Where standard Shopify already covers what you need, we’ll say that instead of scoping Plus work you don’t need. The capabilities matter only when they’re solving a real constraint, not sitting unused on the invoice.
Built and run, end to end.
Checkout extensibility builds
Plus opens the checkout to custom code — extra fields, upsell placements, validation rules, loyalty and gift-card logic that standard Shopify can't touch. We build extensions scoped to what changes conversion, not a full list of everything the platform allows.
Shopify Functions for pricing and fulfillment
Functions let you rewrite discount eligibility, shipping method selection, and payment visibility with real code instead of an app workaround. We write and deploy Functions for the rules your business actually runs on, then test them against edge cases before they touch a live cart.
Native B2B on the same store
Plus B2B adds company accounts, buyer-specific catalogs, and negotiated pricing inside your existing storefront, so wholesale and retail share one platform instead of two. We configure the account structure around how your buyers actually order, not a generic wholesale template.
Launchpad and automation with Flow
Launchpad schedules high-traffic events — drops, flash sales, price changes — so they fire on their own instead of needing someone awake at 3 a.m. watching a dashboard. Flow handles the rules around them: tagging, fraud flags, inventory holds. We build the sequences, not just the trigger.
Questions, answered.
What does Shopify Plus actually add over standard Shopify?
Higher API and staff-account limits, plus three things standard Shopify doesn't offer at all: checkout customization through Functions and extensibility, native B2B account and pricing tools, and Launchpad for scheduling complex launches. Everything else on Plus — themes, apps, the admin — is the same platform underneath. The upgrade earns its cost exactly when one of those three capabilities is something your business needs, not before.
Is checkout extensibility worth building custom, or is an app enough?
Depends what you're changing. Cosmetic tweaks and simple field additions are often covered by an app. Custom logic — a loyalty program that alters pricing at checkout, a validation rule tied to your fulfillment constraints — needs a Function or a checkout UI extension written for your store specifically. We scope which route fits before writing any code, since a Function you don't need is wasted maintenance.
Should B2B run on the same store as our consumer site, or a separate one?
Native B2B on Plus keeps both on one platform: one catalog, one codebase, buyer-specific pricing and account rules layered on top. That beats running two separate stores unless your B2B catalog, checkout logic, or brand experience genuinely needs to diverge from retail. We configure the split so wholesale buyers see their terms without retail customers noticing any difference.
How do we know if we've actually outgrown standard Shopify?
It usually shows up as a specific limit, not a general feeling — a checkout rule you can't implement without Functions, a B2B channel that needs real account structure, or launch volume standard Shopify's automation can't handle cleanly. If none of those apply yet, staying on standard Shopify is the honest answer, and we'll tell you that instead of scoping an upgrade you don't need.