A custom rebuild for an LA large-format production house

Areté Digital Imaging is a full-service large-format production house in Los Angeles — murals, building wraps, vehicle fleets, out-of-home, and experiential installs for entertainment and brand clients. The work is genuinely impressive. The website wasn’t. A dated, slow site buried a portfolio that should have been doing the selling.

What we did

We rebuilt aretedi.com from the ground up as a fast, custom application — not a template — designed to put the visual work first. The site is image-led where it should be and quiet where it shouldn’t, engineered to load fast and stay out of the way of the photography. We handled the build end to end, from the front-end engineering to the content structure, and shipped it client-approved.

The approach that matters

Areté is the parent of a second brand with deep legacy equity, so the rebuild had to respect what was already ranking and converting while modernizing everything around it. We sequenced the launch to protect that equity rather than reset it. The result is a site that finally matches the caliber of the work — and a foundation we can keep running and improving, not a one-time handoff.