An omnichannel growth engine for a battery e-commerce leader

BatteryGuys.com (Copperstate Battery) is a long-established e-commerce business with a deep catalog — thousands of products across a technical, research-heavy category. Catalogs like that have a quiet problem: the product pages do the selling, but they don’t do the earning. The traffic has to come from somewhere, and paid media alone is an expensive way to find it.

What we run

We delivered the omnichannel strategy — organic SEO, paid performance, and lifecycle email, planned together — and run the SEO and content program against it, steered by the store’s own data rather than channel-by-channel guesswork. We started by reading the first-party analytics to find where the leverage actually was — and the answer was clear: a small set of genuinely useful content pages was punching far above the product catalog per page. So that’s where we pushed.

The thesis, proven on real data

The most efficient growth in a technical category comes from content that answers the questions buyers are already asking — then connecting that demand to the right products and the right lifecycle. We build that surface, plan the paid and lifecycle programs around it, and adjust against what the numbers actually show. One engine, one team, steered by evidence.