SEO and paid growth for a wellness e-commerce brand

Sports Research is a health and performance brand in the supplements and wellness space. It’s one of the most crowded categories on the internet — every query is contested, every product term is a fight, and paid costs climb as fast as the demand does. Winning there isn’t about a single clever campaign; it’s about showing up consistently where buyers are already looking.

What we did

We run two programs for Sports Research, side by side. SEO earns the organic ground — the category and product queries that bring in demand without paying for every click. Advertising buys attention where it’s worth buying, and does it efficiently enough to hold up in a high-cost category. One team runs both, so the organic and paid sides inform each other instead of competing for credit.

The approach that matters

In a category this saturated, the brands that win are found and bought at the same time — strong organic presence so you’re there for free, disciplined paid so you’re there on demand. We operate both against what’s actually converting, not against vanity rankings or impression counts.