SEO and paid growth for a wellness e-commerce brand

Sports Research is a health and performance brand in the supplements and wellness space. It’s one of the most crowded categories on the internet — every query is contested, every product term is a fight, and paid costs climb as fast as the demand does. Winning there isn’t about a single clever campaign; it’s about showing up consistently where buyers are already looking.

What we did

We ran two programs for Sports Research, side by side. SEO earned the organic ground — the category and product queries that bring in demand without paying for every click. Advertising bought attention where it was worth buying, and did it efficiently enough to hold up in a high-cost category. One team ran both, so the organic and paid sides informed each other instead of competing for credit.

The approach that matters

In a category this saturated, the brands that win are found and bought at the same time — strong organic presence so you’re there for free, disciplined paid so you’re there on demand. We operated both against what was actually converting, not against vanity rankings or impression counts.