Checkout & Cart Optimization
The cart is full. Something between there and the receipt is stopping the order.
Start a projectCheckout is where a sale that’s already won gets lost. Someone added to cart, entered their information, and was ready to pay — then a surprise shipping cost appeared, an account wall blocked them, or a payment field failed without explanation. Every one of those moments is a customer who wanted to buy, walking away for a reason that had nothing to do with your product, your price, or your positioning.
We instrument the full path from cart to confirmation, use session recordings to pinpoint the moment someone actually abandons, and rebuild it — fewer fields, no late surprises, payment options that match how people actually pay. Low-risk fixes we ship directly; anything that changes the flow itself gets tested first, because checkout is the worst place in the store to guess wrong. The result is a checkout that holds onto the orders you already earned, instead of quietly handing them back.
Built and run, end to end.
Funnel diagnosis, not a guess about the fix
We instrument the path from cart to confirmation and watch session recordings at the exact step where people leave. The fix follows the evidence — a forced account wall, a confusing shipping selector, a payment field that fails silently — instead of a generic checkout best-practices list.
Fewer fields, fewer steps
Every field and screen in checkout is a place someone can stop. We cut what doesn't earn its place — redundant confirmations, unnecessary account creation, steps that exist because nobody removed them — down to what actually needs to happen before payment.
No surprises at the moment of payment
Shipping costs and fees that appear late in checkout are one of the most reliable ways to lose an order that was already won. We move real shipping costs earlier in the flow so the total someone sees at cart is the total they pay.
Trust signals and payment options that match how people pay
Digital wallets, buy-now-pay-later, and clear security signals reduce the hesitation right before someone hits confirm. We add the options and cues that match how your actual customers prefer to pay, not a generic badge wall.
Questions, answered.
What actually causes cart abandonment?
Most commonly: a surprise cost revealed late, a forced account requirement, a confusing or slow payment step, or a form that feels longer than it is. Session recordings usually show the specific point, which is why we watch real sessions before proposing a fix.
Should we require an account to check out?
Guest checkout should always be available and should never be the harder path to find. Account creation still has value for repeat customers, but the version that improves conversion is offered after the order, not forced before it.
How fast do checkout changes show results?
Faster than most CRO work, because checkout traffic is high-intent and the funnel is short — a well-sized test often reads in two to four weeks. Riskier changes still get tested rather than shipped blind, even when the fix looks obvious.
Do you test checkout changes or just ship them?
Both, depending on risk. Low-risk cleanup — clearer labels, fewer redundant fields — we ship directly. Anything that changes the flow itself, like removing a step or changing payment options, gets tested first, because checkout is the worst place in the store to guess wrong.