Product & Category UX
Most carts are won or lost before checkout ever opens.
Start a projectMost of the conversation about lost sales focuses on checkout, but most carts are won or lost earlier — on the product page, the collection grid, or a search box that returns nothing useful. A shopper who can’t find the size they need, can’t tell what a filter actually narrowed, or gives up on a search that missed an obvious synonym never reaches checkout to abandon it. By the time analytics shows the drop-off, the decision was already made upstream.
Our work covers everything between the landing page and the add-to-cart click — PDP hierarchy, collection sequencing and filter logic, on-site search tuning, and mobile-first interaction patterns, since most of your traffic is already on a phone. We judge changes by order conversion and revenue per visitor, not by how polished a page looks in a screenshot or how it scores on a heuristic checklist. The goal is a store where the next step never needs figuring out, on the screen your customers are actually using.
Built and run, end to end.
Product pages ordered around the decision
Images, copy, proof, and the buy button compete for attention on every PDP, and most stores let the template decide the order instead of the shopper's actual questions. We rebuild that hierarchy so the information someone needs shows up before doubt has a chance to set in.
Collections and filters that narrow, not frustrate
A filter that returns zero results, or a collection sorted by nothing in particular, pushes shoppers to a competitor's search bar instead. We fix the sequencing and filtering logic so narrowing a catalog feels like progress, not a guessing game.
On-site search tuned to what people actually type
Typos, synonyms, and product-specific language break generic search implementations constantly. We tune the search index and ranking against real queries from your own store, so a shopper who knows roughly what they want can find it.
Mobile treated as the primary path, not the afterthought
Most e-commerce traffic is mobile, and most themes are still designed on a desktop screen first. We build and test the PDP, collection, and search interactions for thumb-sized targets and small screens as the default case, not a shrunk-down desktop.
Questions, answered.
Where does UX actually lose the most revenue?
Usually the product page and collection pages, not checkout — most abandonment happens before someone ever reaches the cart. A PDP that buries sizing information or a collection page with no useful sort order loses orders quietly, long before checkout gets blamed.
Should we redesign the store or iterate on what's there?
Iterate, in almost every case. A full redesign is one large bet you can't attribute — when conversion moves afterward, you don't know which change did it. We test structural changes to the PDP and collection pages individually so you know what actually worked.
How do you measure whether a UX change worked?
The same way we measure any CRO work — the change has to move revenue per visitor and order conversion, not just time-on-page or scroll depth. A page can look more polished and convert worse; we watch the number that pays you.
Do you prioritize mobile or desktop?
Mobile, by default, because that's where most of the traffic already is. We design and test the mobile interaction first, then confirm the desktop experience holds up — not the other way around.