Migrate to Shopify & Shopify Plus
Off the old platform, onto Shopify — without giving Google a reason to notice.
Start a projectMoving to Shopify is usually the right call made at the wrong risk level. The platform decision is sound — lower maintenance, a checkout that converts, an ecosystem your team can actually operate — but the move itself is where stores lose the rankings and order history they spent years building. Shopify enforces its own URL structure, its own data model, its own way of doing everything your old platform did differently. Treat that as a detail and the migration quietly taxes you for a year.
We run Shopify migrations the way we run every replatform: crawl first, map every indexed URL to a 301 before anything moves, reconcile products, customers, and order history record-for-record against the source, and stage the full storefront with real test orders before cutover. Then we stay through the weeks after launch — watching rankings, crawl errors, and revenue daily — because that’s when migrations actually fail. You get Shopify’s operating advantages without paying for them in traffic.
Built and run, end to end.
Platform-fit scoping
Shopify and Shopify Plus are not the same decision. We map your catalog complexity, checkout requirements, B2B logic, and app dependencies against what each tier actually does — and tell you honestly if Shopify is the wrong destination before you commit.
URL and redirect strategy
Shopify enforces its own URL structure, which is where most migrations bleed rankings. We map every indexed URL to its new home, build the 301 set inside Shopify's redirect engine, and verify crawl parity before cutover.
Theme rebuilt for how you sell
No porting old problems onto a new platform. Your storefront is rebuilt in Liquid around your buying journey — collections, search, PDPs, and checkout — structured so your team can merchandise without a developer.
Apps, integrations, and operations
ERP, 3PL, email, subscriptions, reviews, and ad pixels all have to reconnect on the other side. We map the old store's integration surface, stand up the Shopify equivalents, and test them with real orders before launch.
Questions, answered.
Will moving to Shopify hurt my SEO?
Only if the migration ignores it. Shopify's fixed URL structure means most product and collection URLs change, so the redirect map is where the work is. We crawl the existing site, 301 every indexed URL, carry over titles and metadata, and track rankings daily through cutover. Handled that way, short-term fluctuation settles; sustained loss means something was missed — and we watch specifically so nothing is.
Should I choose Shopify or Shopify Plus?
Plus earns its cost when you need checkout extensibility, Shopify Functions, native B2B, or you're clearing roughly a million dollars a year and hitting standard Shopify's limits. Below that, standard Shopify with a well-built theme usually wins. We scope against your actual catalog, checkout, and volume — not the upgrade pitch.
What moves over, and what doesn't?
Products, variants, images, customers, order history, discounts, and reviews migrate and get reconciled record-for-record against the source. What can't carry over is usually platform-specific customization — checkout hacks, server-side logic — which gets rebuilt the Shopify way or consciously retired. Either way you know before launch, not after.
How long does a Shopify migration take?
A mid-market store typically runs two to four months end to end: discovery, data migration, theme build, integration work, QA, then a tight cutover window. Catalog size and the number of integrations drive the timeline more than anything else. We scope it honestly up front rather than quoting a number that slips.
Do you stay on after the store goes live?
Yes — the first weeks after cutover are when redirects, pixels, and conversion need watching most. We monitor rankings, crawl errors, analytics, and revenue daily through the stabilization window and fix regressions while they're small. Migrating the store and running the aftermath are the same job.